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Where Stories Find Their Beat.
A Hanoi-based production studio shaping rhythm into moving images.
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Visualizing rhythm.
We create TVCs and music videos that don’t just look beautiful-they carry identity. A place where tradition and modernity meet in every frame.
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( WHO
ARE WE )
( WHO
ARE WE )
ABOUT US
We believe every story has its own “phách” — its rhythm, its spirit. Our role is to discover that rhythm and transform it into powerful, emotionally driven visuals. From rural landscapes and traditional festivals to reimagined folk materials in modern contexts, Phách Studio brings a fresh perspective while preserving the essence of Vietnamese culture.
SERVICES
01 / TVC Production
Description
We produce high-quality TVCs that go beyond commercial messaging—crafting culturally rich narratives that connect brands with audiences on a deeper level. Each film is designed to reflect both brand identity and cultural nuance.
Service
01.1 / Creative ideation & script development
01.2 / Casting, location scouting & art direction
01.3 / Full-scale production (director, DOP, crew)
01.4 / Post-production (editing, color grading, sound design)
SERVICES
02 / MV Production
Description
We collaborate with artists to create visually striking music videos that blend contemporary aesthetics with Vietnamese cultural elements. Our goal is to elevate the music through storytelling and strong visual identity.
Service
02.1 / Concept development aligned with artist identity
02.2 / Visual storytelling & moodboard creation
02.3 / Set design, styling & choreography direction
02.4 / Filming & post-production (VFX, editing, grading)
SERVICES
03 / Creative Concept & Direction
Description
We build the creative foundation for your project—shaping ideas into clear, compelling narratives with strong visual direction. This service is ideal for brands or teams seeking a distinctive concept before production.
Service
03.1 / Brand & audience insight analysis
03.2 / Concept creation & storytelling framework
03.3 / Visual direction (look & feel, references, mood boards)
03.4 / Pitch deck & presentation development
SERVICES
04 / Cultural Consulting
Description
We ensure that cultural elements are used authentically and respectfully while still feeling fresh and relevant. Our team helps translate Vietnamese traditions into meaningful visual language.
Service
04.1 / Research on cultural symbols, stories & contexts
04.2 / Advising on accurate and sensitive representation
04.3 / Integrating cultural elements into modern narratives
04.4 / On-set consulting to maintain cultural integrity
SERVICES
01 / TVC Production
Description
We produce high-quality TVCs that go beyond commercial messaging—crafting culturally rich narratives that connect brands with audiences on a deeper level. Each film is designed to reflect both brand identity and cultural nuance.
Service
01.1 / Creative ideation & script development
01.2 / Casting, location scouting & art direction
01.3 / Full-scale production (director, DOP, crew)
01.4 / Post-production (editing, color grading, sound design)
SERVICES
02 / MV Production
Description
We collaborate with artists to create visually striking music videos that blend contemporary aesthetics with Vietnamese cultural elements. Our goal is to elevate the music through storytelling and strong visual identity.
Service
02.1 / Concept development aligned with artist identity
02.2 / Visual storytelling & moodboard creation
02.3 / Set design, styling & choreography direction
02.4 / Filming & post-production (VFX, editing, grading)
SERVICES
03 / Creative Concept
& Direction
Description
We build the creative foundation for your project—shaping ideas into clear, compelling narratives with strong visual direction. This service is ideal for brands or teams seeking a distinctive concept before production.
Service
03.1 / Brand & audience insight analysis
03.2 / Concept creation & storytelling framework
03.3 / Visual direction (look & feel, references, mood boards)
03.4 / Pitch deck & presentation development
SERVICES
04 / Cultural Consulting
Description
We ensure that cultural elements are used authentically and respectfully while still feeling fresh and relevant. Our team helps translate Vietnamese traditions into meaningful visual language.
Service
04.1 / Research on cultural symbols, stories & contexts
04.2 / Advising on accurate and sensitive representation
04.3 / Integrating cultural elements into modern narratives
04.4 / On-set consulting to maintain cultural integrity
( WHAT
WE DO )
( WHAT
WE DO )
Featured Works
Featured Works
( OUR
Approach)
Understanding the brand, the audience, and the story behind the project.
01
Discover
01
Discover
Our Team
( THE PEOPLE
BEHIND THE FRAMES)
( THE PEOPLE
BEHIND THE FRAMES)
Phách Studio is a collective of directors, producers, and creatives who share a deep connection with Vietnamese culture and visual storytelling. We come from different backgrounds, but are united by one purpose—to tell meaningful stories through powerful imagery.
Creative Director
LONG DO
Creative Director
LONG DO
Director
Tran Hoang Long
Director
Tran Hoang Long
Producer
Quang Huy
Producer
Quang Huy
Director of Photography (DOP)
Pham Gia Bao
Director of Photography (DOP)
Pham Gia Bao
Art Director
Do Khanh Linh
Art Director
Do Khanh Linh
Editor
Thanh Dat
Editor
Thanh Dat
Scriptwriter
Thu Trang
Scriptwriter
Thu Trang
Content Strategist
Gia Huy
Content Strategist
Gia Huy
Assistant Producer (AP)
Tran Quoc Viet
Assistant Producer (AP)
Tran Quoc Viet
Set Designer
Phuc
Set Designer
Phuc
Our Collaborators
We’re proud to work with brands and artists who want to tell Vietnamese stories in bold and distinctive ways.
( HAVE A
STORY TO TELL)
( HAVE A
STORY TO TELL)
(Get in Touch)
(Get in Touch)
E: hello@phachstudio.vn
P: +84 637 673 666
Telling Vietnamese stories
through visuals.
Phách Studio
(2019 - 2026)
